Lucinda Goodsell has worked in the London advertising industry for over 25 years. Originally working in a top 10 worldwide advertising agency in various roles in the Creative Department, as well as in the TV production department and finally in Art Buying then as Art Buyer.

Lucinda then moved over to the supplier side and worked as a representative for Art Studios and eventually partnered up with 2 other business associates starting their own Art Studio which worked for both Agencies and Direct Clients. The studio was based in Soho, London.

With this Studio we were working with Advertising agencies supplying some of the first mac typesetting & artwork and computer generated illustration used in the Advertising industry. The studio was a success during its life.

Lucinda has relocated outside London, but still working for the London based and UK industry and has chosen to work representing Illustrators and Designers she has worked with for a number of years.

Lucinda's background and experience incorporates working knowlege of new media and of the creative and production process and ability to work extremely well with creatives, account handlers and the artists to deliver work to tight deadlines to brief and budget.

Nick Reddyhoff has worked in the Advertising industry for over 25 years. Originally working as a designer and then as an art director in direct marketing companies he then was appointed as art director and then creative board director at a top below the line agency.

He was enticed by key management colleages to set up business with them but it wasnt as 'sold' so he decided to work for himself and base himself within Lucinda's Studio in Beak Street.

At the studio he worked along side the illustrators we represent and then as a freelance as art director. One of the medium sized marketing agency based in the heart of London he worked for appointed him creative director and he worked with them for 10 years in this role.

During this time Nick relocated outside London and has created his own unique style of illustration which he produces digitally by hand using a pen an tablet which is called his 'boxy' style. This style has had many commissions globally.

Nick also works under a sudonym of Red Mist which he classifies as a more commercial style of illustration. His ability to work in different styles to brief and with his background and experience opens up to a wealth of opportunities.

Nick has worked alongside and in partnership producing illustration with Manky and Crossy on various projects and commissions.

Nick is prolifically producing work as a designer, art director and illustrator and is based at our office/studio.